I was born in Helsinki, Finland. Now I'm based in Paris—the city of my dreams.✨

I have a Master's in musicology, and I'm fluent in Finnish, English and French.

I'm perpetually fascinated by the concept of elegance, and my mission is twofold:

1️⃣ I share thoughts on how my favorite icons reach excellence in their craft, and what we can learn from them.

2️⃣ I break down my favorite aesthetics that make my heart skip.

Hey there, I'm Elle 👋🏼

Excellence + Aesthetics = Elegance

Yet, I am conscious of attempting to define the indefinable.

We know elegance when we see it, but it’s very elusive when it comes to emulating it through conscious effort.

The harder one ‘tries’, the harder it is to be elegant.

It does require effort, but it’s just an elusive side product—not the goal itself.

Most of all, it’s not about learning some dusty etiquette rules, but about experiencing more beauty and joy in life.

So join me to discover elegance in life. 😉

I like to think of elegance through this formula:

Here are some of my favorite topics you’ll hear me raving about:

  • 1950-60's fashion, films, pop and jazz—the whole vibe

  • icons like Maria Callas, Audrey Hepburn, Barbra Streisand, Caterina Valente, Carolina Herrera, Anne-Sophie Mutter, Inès de la Fressange, Gianni Agnelli, Ralph Lauren…

  • practices for high performance without perfectionism

  • tennis and F1

  • 18th–19th century European architecture

  • men's sartorial style

  • legendary brands like Disney, Apple, Nintendo…

My best stuff

My articles in Finnish